Marketing Director – Peoples Bank Theatre
Full-Time, Exempt | Reports to: Theatre Manager
Peoples Bank Theatre, a historic performing arts venue in downtown Marietta, Ohio is seeking a creative, strategic, and highly organized Marketing Director to join our team. This full-time position plays a key role in shaping the public image of the theatre, driving audience engagement, and generating earned income through ticket sales, memberships, and promotional initiatives. If you’re passionate about storytelling, community engagement, and the magic of live performance, we’d love to hear from you.
Position Summary
The Marketing Director is responsible for keeping the public informed of theatre programs, maintaining the theatre’s brand identity, and implementing a comprehensive marketing plan that supports both artistic and organizational goals. This role leads all promotion, publicity, and advertising efforts to grow audiences and advance the mission of Peoples Bank Theatre.
Duties & Responsibilities
Marketing & Communications
- Co-create, manage, and implement the theatre’s institutional and event marketing plan and budget.
- Emphasize digital strategies including social media marketing, email marketing, and SEO while balancing radio, targeted direct mail, posters, fliers, and other traditional media tools.
- Write press releases, schedule radio promotions, coordinate interviews with staff and guest artists, and place advertising.
- Coordinate with talent and tour managers to collaborate on show promotions and track ticket sales.
- Coordinate with multiple marketing agencies, often at the same time, with attention to individual marketing plans for each show
- Gather and report data related to marketing campaigns, show attendance, patron experience, membership, sponsorship, sales and other information that will inform future marketing strategies.
Digital & Website Management
- Oversee the theatre’s website, including integration with the ticketing system and patron/donor/volunteer database.
- Ensure content is accurate, timely, and aligned with organizational branding.
Design & Content Creation
- Design and produce posters, fliers, social media graphics, advertising materials, and on-site signage.
- Produce the playbill, including layout, design, event listings, ad sales, and sponsor recognition.
- Photography and videos for social media and digital promotion.
Ticketing, Memberships & Sales
- Manage show set up and promotions in ticketing system
- Oversee direct sales efforts for ticketing, memberships, and promotional merchandise.
- Assist with ticketing system training for box office staff
- Collaborate with event sponsors and their marketing teams to ensure proper recognition and publicity.
Collaboration & Community Engagement
- Coordinate with the Executive Director and Theatre Manager to attend community events, special programs, and nonprofit fundraisers.
- Develop and maintain relationships with local and state tourism organizations.
- Attend local and regional business and community meetings (e.g., Chamber of Commerce, Marietta Main Street) to network, secure sponsorships, and share theatre initiatives.
- Identify future communication needs and develop plans to meet them.
- Other duties as assigned.
Minimum Qualifications
- Bachelor’s Degree in Marketing, Communications or related field
- Strong graphic design abilities, including layout, typography, and visual storytelling
- Proficiency in Canva and/or professional design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with Excel (data tracking, reporting, budgeting, audience analysis, and list management)
- Familiarity with website management, including updating and maintaining content in WordPress
- Ability to craft compelling marketing messages across print, digital, and social platforms
- Strong organizational and project-management skills, with the ability to juggle multiple deadlines
- Understanding of brand consistency and audience engagement strategies
- Experience with email marketing platforms and CRM tools
- Knowledge of social media strategy, scheduling, and analytics
- Comfort working in a fast-paced, events-driven environment with occasional evening or weekend duties
- A collaborative, creative mindset with the ability to work closely with staff, artists, partners, and the public
Please submit the following materials to be considered for this position:
- Résumé outlining your relevant experience and qualifications
- Letter of interest describing your background, why you’re interested in this position, and how you believe you can contribute to the mission of Peoples Bank Theatre
Please email these materials to wendy@nullpeoplesbanktheatre.com by December 23rd, 2025.


































